Tori Grasso headshot

Tori Grasso

I’m a

Skills

JavaScript
HTML
CSS
Adobe Creative Suite (Illustrator, Photoshop)
Canva
CapCut Pro
Social Media Content Creation (IG, TikTok, FB, YouTube)
Paid Media Ad Design
Email Campaign Design
Tableau
Metricool
Data Visualization

Portfolio

TheDoodPack Marketing Materials View Project

TheDoodPack Marketing Materials

I contributed to the development of The DoodPack Rescue’s internal documents and marketing materials, working closely with our team to build a consistent visual identity across adoption flyers, intake forms, and fundraising collateral. Using Canva, I designed several branded pieces myself — including adoption profiles, event flyers, and informational handouts — while also helping shape the broader style guide to keep all materials cohesive, approachable, and professional. These designs supported both the rescue and daycare/boarding sides of the organization by improving communication with adopters, donors, and clients. In my portfolio, I showcase examples of the flyers and profiles I personally designed, which highlight my ability to translate brand values into clear, engaging visual materials.

CJ Vacations Branded Travel Video Content View Project

CJ Vacations Branded Travel Video Content

For CJ Vacations, I produce both short-form videos (TikTok, Instagram Reels, Facebook Stories) and long-form travel features that showcase destinations, experiences, and vacation packages. Each piece is designed to capture attention quickly, tell a clear story, and drive bookings through engaging visuals and consistent branding. Content spans from theme park highlights (Epic Universe, Disney, Universal) to destination marketing (Caribbean resorts, top spas, family travel). By combining eye-catching editing, platform-optimized formats, and storytelling, I help CJ Vacations connect with travelers across social media and beyond.

TechGuruTori Content Creation View Project

TechGuruTori Content Creation

Through TechGuruTori, I create approachable and engaging content to make tech less intimidating for beginners. This includes social media graphics, YouTube video edits, and educational posts that explain concepts like coding basics, data analytics, AI tools, and web development. I design and edit content optimized for Instagram, TikTok, Facebook, and YouTube, blending visuals, storytelling, and technical expertise to reach learners where they are. My goal is to share what I’ve learned in my tech career while building a community of curious learners and future creators.

Experience

Freelance Web & Content Designer @ Tori Grasso Freelance Jan 2025 – Present

I design and develop websites, branded graphics, and marketing content for small businesses, nonprofits, and personal brands. My projects include full-stack site builds (Django, Wix, Google Cloud), custom workflows, and branded collateral such as flyers, social graphics, email campaigns, and video edits. I collaborate directly with clients to deliver creative solutions tailored to their audiences, and I track SEO, analytics, and content performance through Metricool to optimize results.

Canine Technology Officer (Volunteer) @ TheDoodPack Apr 2023 – Present

I lead the design and digital strategy for The DoodPack Rescue, a nonprofit dedicated to saving dogs and cats through adoption, foster, and community support. I design and maintain our website (Django, Google Cloud), create branded collateral such as adoption flyers, process guides, and fundraising materials, and manage digital donation workflows via Givebutter. I also work alongside our founder to support social media efforts — helping with graphics, scheduling, and performance tracking to strengthen our outreach. In addition to technical work, I support day-to-day rescue operations and contribute to fostering and care initiatives.

Professional Services Engineer @ DocuPhase Aug 2022 – Jun 2024

I designed and implemented custom software solutions for clients, using JavaScript to build dynamic forms and streamline workflows tailored to business needs. I automated data integration processes with PowerShell and Task Scheduler, ensuring consistent and efficient data flow between systems. I also developed and optimized SQL stored procedures to support complex operations and improve performance. On average, I delivered 4–7 projects per quarter, collaborating directly with clients to ensure requirements were met on time. In addition, I created clear documentation and technical guides to support future maintenance and team collaboration.

Associate Technical Consultant @ Ferrilli (Higher Education Clients) Jul 2021 – Aug 2022

I developed and optimized Informer reports, datasets, and visuals, using JavaScript to create custom report fields tailored to client data needs. I designed and implemented custom software solutions with Envision Basic, improving operational efficiency and addressing unique business requirements. I managed 3–4 projects simultaneously, ensuring timely delivery and alignment with client expectations. I also conducted client calls to gather requirements, provide updates, and ensure solution effectiveness, while creating detailed documentation to support implementation and future maintenance.

Code Coach @ theCoderSchool May 2019 – Jul 2021

I delivered personalized, project-based coding lessons in one-on-one weekly sessions, tailoring instruction to each student’s unique interests and learning goals. I often designed custom visual assets for student projects — for example, creating or editing characters in Scratch to align with their favorite styles — to make learning both fun and visually engaging. I also produced 30–45 minute tutorial videos demonstrating project development and game creation, enhancing student engagement and independent learning. In addition, I taught programming concepts through Scratch, JavaScript, and Python across 3–5 individual sessions per week, and led workshops for groups of 5–10 students. This role strengthened my ability to break down complex technical concepts while using creative design and content to inspire a passion for coding.

IT Support Team Lead @ Capital University Aug 2018 – May 2021

I led a student team providing technical support for a campus of ~2,500 students, faculty, and staff. I delivered both on-campus and remote assistance, troubleshooting and resolving issues efficiently while managing support tickets through Footprints software. I also worked alongside other team leads to mentor support staff, offering guidance on troubleshooting strategies and best practices. This role strengthened my leadership, problem-solving, and teamwork skills, while giving me hands-on experience managing IT operations in a fast-paced environment.

Education & Certifications

Bachelor of Arts - Computer Science

Capital University, 2017–2021

Master of Science - Computer Science

Full Sail University, 2023–2024

Testimonials

"I can’t recommend Tech Guru Tori enough! She completely transformed my community Discord from the ground up. From setting up channels, roles, and permissions to creating a clean, organized, and user-friendly layout, she nailed every detail. Tori not only made everything run smoothly but also added features and automations I didn’t even know were possible. She’s incredibly knowledgeable, quick to respond, and made the whole process effortless. If you need someone to set up or optimize your Discord, Tori is the go-to—professional, creative, and an absolute game-changer for any discord needs."

"Tori has taken my Reels and TikTok to the next level! Since working with her, my views, reach, and likes have all skyrocketed. Her creativity and trend-savvy edits keep my audience engaged and excited. She’s a game changer for any social media strategy."

"As a startup 501(c)(3), we approached Tori to help us build a website in 2019. Tori Grasso Freelance LLC took the time and listened to our needs and what we wanted and needed to build our brand. Tori built us a wonderful website that has grown as we have grown. She continually helps us expand our site with her design knowledge and innovative style. Year after year, as our brand changes, Tori helps us update our needs to provide a service to the community through our website. Tori has worked with us every year as we fundraise. She continues to meet the demands that we have asked of her. We are so very proud to be working with Tori. If you are looking to expand your business, whether it be big or small, Tori is the very best. She will put into practice what you may only dream of! Tori not only is a wonderful person, but she cares about your brand and will do whatever it takes to do it right!"

"Working with Tori on my private practice site was smooth, fast, and zero headache. She’s thorough, responsive, detail-focused, and fast—catching things I didn’t know to look for. In consults, she showed side-by-side options (color, layout, features, marketing, usability) so decisions were easy. She helped clarify how I wanted the site to feel to prospective clients—welcoming, grounded, and clear on next steps—and turned my ideas into a cohesive build. The site launched on time and works beautifully. Post-launch, she treats edits like a priority and turns them around quicker than I ask. Knowledgeable, passionate, and a joy to work with—highly recommend."

"Since launching TheDoodPack in 2022, we relied heavily on social media and word-of-mouth. But thanks to Tori Grasso and Tori Grasso LLC, we’ve been able to take our business to the next level in ways we never imagined! Tori built our website from the ground up, ensuring I was involved every step of the way. She gave me the creative freedom to shape the look and feel of our site while providing expert guidance to make it truly effective. She consistently keeps me updated on new projects and improvements, always focused on making our site more engaging and bringing more pet parents to us. Her dedication, expertise, and commitment to my vision have been invaluable. If you’re looking for someone who not only understands tech but also cares about your business as much as you do, Tori Grasso LLC is the way to go!"